The case is a role-play between the buyer and the seller, who must agree on the price of perishable goods, but a rare commodity. The case covers the dilemma faced by buyers and sellers when they are held by the limited amount of information, but I still have to try to negotiate a better case for themselves. This case relates to the seller and is used with cinnamon thing. Sales Negotiations (Role Play) - (B) Buyer "Hide
on Samish Dalal, Rajiv Agarwal Source: Richard Ivey School of Business Foundation 3 pages. Publication Date: October 17, 2012. Prod. #: W12258-PDF-ENG