The case illustrates a role play involving a seller and a buyer who must negotiate a cost for a perishable but uncommon product.
The case encompasses the dilemma encountered by the buyers and sellers when they are in possession of information that is limited but must make an effort to negotiate a best-case scenario for them. This case affects the seller and is used with The Cinnamon Case: Sales Negotiation (Role Play) - (B) The Buyer.
The Cinnamon Case Sales Negotiation (Role Play) - A The Seller case study solution
PUBLICATION DATE: October 17, 2012 PRODUCT #: W12258-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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