Chubb Corporation, headquartered in the U.S., was a holding company for a number of property and casualty insurance companies operating in 29 countries. In 1979, the Chinese government, as part of his "reform and opening" policy has invited a delegation of Chubb, to discuss insurance. In the mid-1990s, Chubb representative offices in Beijing, Shanghai and Shenzhen, to do market research and assess the potential of the Chinese insurance market. In 2000, China authorized Chubb (one of the three foreign insurers) to sell insurance in the country. Over the next five years, non-life insurance industry in China has grown from $ 8.3 billion in 2001 to $ 15.9 billion in 2005. However, in 2007, domestic insurers continue to dominate the market and Chubb did not realize profits it expected. The case provides an overview of property and casualty insurance, the Chinese insurance market, and the challenges that foreign-based insurers have in entering emerging markets. Students are asked to decide what Chubb China strategy should be moving forward. "Hide
by Li Jin, Michael Chi-ta Chen, Aldo Sesia Source: Harvard Business School 22 pages. Publication Date: August 5, 2008. Prod. #: 209021-PDF-ENG
Related Case Solutions & Analyses:
Savage Beast (A1)
ATH MicroTechnologies Inc. (E)
Palm (C): 2005
Northern Forest (F): Policy Alternatives
Geography of Competition and Strategy
Genpact Inc. – Business Process Outsourcing to India
Royal Dutch/Shell: A Shell Game with Oil Reserves–Governance Overhaul after Scandal (B)
ALPES S.A: Joint Venture Proposal
Financial Engineering
The Allergan Board under Fire
