Cheezburger Network publisher humorous, user-contributed content, the use of social media to spread the traffic and selling advertising against one billion page views per quarter. In January 2011, it raised $ 30 million in venture capital for a network of 50 websites that have shown an entertaining array of user-generated content. Starting from the site based on pictures of cats with fancy titles, it has grown into a small but impressive digital empire, riding a wave of viral content. Director General Ben Huh was proud of his ability to go from idea to realization within a few days, but this time only way to make strategic planning difficult. Profitable from day one and five million dollars in revenue in the 50 brand identity, Huh task is to assess its growth to date, critical look at the digital media landscape, and figure out how best to spend $ 30 million. "Hide
by John Deighton, Leora Kornfeld Source: Harvard Business School 16 pages. Publication Date: February 17, 2011. Prod. #: 511091-PDF-ENG
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