The Challenge of Curbing Counterfeit Prescription Drug Growth: Preventing the Perfect Storm Harvard Case Solution & Analysis

The recent case of unauthentic Avastin1 carried the dilemma of counterfeit pharmaceuticals to the forefront of illegal commerce. Drug counterfeiters are opportunistic criminals inspired by the windfall profits that are realized from selling fake pharmaceuticals with restricted legal penalties. This article describes the organized trends that could trigger a catastrophic situation of counterfeit drugs infiltrating the international pharmaceutical supply chain – an “ideal storm”.

We argue the failed attempts of the policymakers to note the early warning signals as well as the ease of penetrating the pharmaceutical supply chain--both physically and basically--by an array of illicit traders, that range from modest bungalow businesses to full-scale production facilities; the recent U.S. legislation enacted to curtail growth in counterfeit pharmaceuticals; and the proliferation of national, multilateral, and business-led agencies to protect the prescription drug supply chain. Ultimately, we conclude with an analysis of anti-counterfeiting strategies (e.g., consumer education campaigns, authentication technology) developed by various stakeholders.

The Challenge of Curbing Counterfeit Prescription Drug Growth Preventing the Perfect Storm case study solution

PUBLICATION DATE: March 15, 2013 PRODUCT #: BH520-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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