Benefits of e-learning:
One of the major benefits of e-learning is its accessibility that is, one can have an access and learn 24 hours a day and 7 days a week just by having a computer with internet connection. Another benefit provided by e-learning is the efficiency in terms of reducing classroom time. E-learning reduces time more than 75% in comparison with traditional training classroom time. For instance, a one day class of traditional learning reduces to two to three hours of online learning. In addition to this, the concept of e-learning is easy to update and maintain on a daily basis. Moreover, customization is preferably easy in this as the learner can customize its lectures according to the needs and requirements of students. Moreover, the concept of e-learning is cost effective as well. This is beneficial not in terms of hard cost, but also on soft-cost. It is user friendly so that learners can easily understand how to access and navigate it.
PEST Analysis:
Political
Canada possesses a federal system of parliamentary administration with solid democratic traditions followed across the country. Moreover, Canada enjoys a multi-party structure in which numerous legislative practices of the country originate from the unwritten agreements set by the Westminster Parliament of the United Kingdom's. The two prevailing and leading political parties of the Canada are, Liberal Party of Canada and the Conservative Party of Canada. There are also several other parties that operate in Canada, which includes the Green Party of Canada and the New Democratic party. These parties are relatively small but can show their influence over the political practices and procedures. In general the political situation is quite stable and sounds favorable for business purposes. Politically, they might have no issues with promoting the concept of e-learning over traditional learning.
Economical
The Canadian economy is actually considered as one of the wealthiest in the world and is dominated by the service sector. Canada is the member of the G8 and the OECD (Organization of the Economic Cooperation and Development). Canada’s unemployment rate was around 7.0% and possesses an enormous GDP of approximately $1.825 trillion as of 2013. To make the business strategy more supportive Canada’s per capita income has a vital role to play because by the year 2013 it reaches to around$51, 989. This economical highlights are quietly supportive for business purposes and if the business strategy has been designed in accordance with industry dynamics so there are immense chances present for success.
Social
Societal aspect is exceptionally supportive for CPNK because more than 75% of the Canadians are using internet and other online sources on a daily basis. People in Canada are found of good and convenient ways studying so that time can be saved and efficiency can be brought in the whole education system. In addition to this, Canadian police is one of the most competitive police in the world and thus they are highly motivated to learn through new ways of learning.
Technological
Technology wise Canada has been doing exceptionally well. People in Canada have been using the internet and other technological elements for long. Most of the universities and other important places are equipped with the state of the art technological instruments. For an e-learning training company, all the technological situation is in the favor of the company.
Financial analysis and projections:
The year ended march 2011 in exhibit 6 of the company shows profits and gains in terms of increasing revenues. Projections for the coming three years has been made as well, in which the revenues of the company are likely to increase to $1.93 million in the next year. This has shown that the revenues of the company are increasingby approximately 8%. The overall financial performance of the company is shown in the spreadsheet attached to the case analysis. According to the projections made, it is projected that the revenues of the company will reach to $2.5 million by the end of 2013. Furthermore, an assumption has been made that the company needs to maintain a 5% of growth profit. The projection has shown that the company is able to maintain its desired level of growth in profit.
Decision Criteria:
The best alternative will be evaluated on four factors that are Power analytics, increase users, costs, benefits and resources. Every factor will be weighted according to its importance in choosing an alternative. The basic objective of Hootsuite is to achieve market growth and to generate positive cash flows and revenues without alienating its existing customer base because the company would not be able to survive without it. Now the question comes whether the chosen alternative will help in the company’s growth, revenue generation along with positive cash flows and process efficiency or not............................
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