The vice president of policy for the Cable and Satellite Broadcasting Association of Asia (CASBAA) was requested to address the growing issue of sign piracy in the Philippines. CASBAA was an organization of 125 companies involving all components of the pay television sector in Asia, including major multinational content and broadcasting companies, as well as leading Philippine cable distributors. These transnational content makers and broadcasters were worried regarding the growing problem of cable television signal piracy in the Philippines - a key bellwether market for many CASBAA members.
Among CASBAA's key objectives was the protection of its own members' intellectual property. CASBAA had pursued legal options to curtail piracy in the Philippines with limited success and the vice president was tasked with developing a strategy which didn't entail expensive litigation. To do so, he needed to present a plan, with milestones, to his constituents to demonstrate that CASBAA was capable of dealing with its members' issues. Hugh Stephens is affiliated with Royal Roads University. Charles Krusekopf is affiliated with Royal Roads University.
PUBLICATION DATE: April 08, 2015 PRODUCT #: W15099-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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