Describes the role of business development (BD) executives in technology companies, detailed as follows: 1) BD heads of the key responsibilities at each stage of a partnership agreement, 2) the nature of the BD is developing the technology matures run, and 3) the attributes of effective managers BD.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Jeffrey J. Bussgang, Thomas R. Eisenmann, Sarah Dillard, Katherine Nevins, Puja Ramani 11 pages. Publication Date: December 19, 2011. Prod. #: 812107-PDF-ENG
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