Britney Spears is one of the most flourishing female recording artists in contemporary music, world-wide. Herein, we analyze how Britney Spears and her team of employees rely on social media programs to communicate around this pop icon and create and maintain her celebrity brand image.
The Britney Spears Universe Social Media and Viral Marketing at its Best case study solution
Particularly, we take a look at the utilization of the latest social media during the start of her single 'Hold It Against Me' and the associated record Femme Fatale in early phase of year 2011. The interaction of postings on the Twitter, YouTube and Facebook-joined with opinions on her webpage, BritneySpears.com-might be regarded as a prime example of the latest social media usage to support new product introductions.
PUBLICATION DATE: January 15, 2012 PRODUCT #: BH459-HCB-ENG
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