The Bottom Line: Marketing and Firm Performance Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

This post explores the connection between marketing and business performance. Promotion is defended as a basis of corporate success.

PUBLICATION DATE: May 15, 2009 PRODUCT #: BH324-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

The Bottom Line: Marketing and Firm Performance Harvard Case Solution & Analysis