John Hume, a seasoned game farmer and founder of the Mauricedale Game Ranch in South Africa, was greatly troubled by the record upsurge in black rhino poaching events and black market horn thefts in 2010 and 2011. The creature's survival was an important component of the ranch's as well as industry's growth potential later on while the endangered black rhino represented only one segment of the hunting and farming businesses of Mauricedale in 2011.
As a rhino advocate along with a businessman, John Hume was contemplating an advanced idea that might help stop the decline of the black rhino: the creation of a market for black rhino hunting that was legalized. As he pondered the options and choices to ascertain what his next move should be, Hume had several questions on his mind: Was the legalization of trade and the international sale of rhino horns a workable option? Was it Hume's duty to save the black rhino, and was the animal a good investment?
The Black Rhino case study solution
PUBLICATION DATE: January 01, 2012 PRODUCT #: UV5290-HCB-ENG
This is just an excerpt. This case is about COMMUNICATION
