The Benefits of Sustainability-Driven Innovation Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Respondents to the survey who not only changed their business model because of sustainability but also generated gains from their sustainability-related activities and decisions -"Sustainability-Driven Innovators" represented 23% of the survey pool. The survey results indicate that business model change, top management support, partnership with customers and having a business case are linked with creating financial value from decisions and sustainability actions. Ninety percent of all managers who said their businesses have all these characteristics also say that their gains are added to by their sustainability activities.

The authors' research suggests several ways in which companies can become more effective at linking business model change with sustainability-based profits. On the basis of the behaviour of Sustainability-Driven Innovators, they make three recommendations for how managers can improve their chances of profiting from their sustainability activities. First is to be prepared to change the business model, which entail setting multiyear aims, demand considerable top management attention and may involve wide-ranging corporate change. Comprehend what they're willing to cover in connection with services or sustainable products and second would be to learn how your customers think about sustainability. The last recommendation calls for raising collaboration both internally and externally with customers, companies and groups beyond the boundaries of the organization to improve operations and competitive advantage.

The Benefits of Sustainability-Driven Innovation case study solution

PUBLICATION DATE: January 01, 2013 PRODUCT #: SMR441-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP