With so much belt-tightening going on, pouring precious financial resources in partnership with universities may seem like an unnecessary extra. But think twice before you cut these long-term R & D investment: the money you save today may be innovative, and therefore competitive, you lose tomorrow. The author considers the integral research university can play a role in the industry innovation. To enjoy the fruits of their alliance, your company and your partners should share more research goals - and be sure to lay the foundation for a healthy and productive long-term relationships. Long-term need, he says, as the real value of these relations of the University may be unexpected results were obtained over time. What is needed is a proper framework to balance a lot of questions, so you can protect your company from the competition issues, using such cooperation in these testing times. "Hide
by Bruno Cassiman Source: IESE-Insight Magazine 8 pages. Publication Date: September 15, 2009. Prod. #: IIR010-PDF-ENG
