The Beer Cases present a means to investigate industry evolution in a quickly globalizing industry. In 2011, the beer sector had components of sub- national, national and global competition. Giants, for example AB Inbev, along with national champions, like Tiger Breweries and Tsingtao, which were aspiring to become important regional and international players, populated the industry. Additionally, industry players used alternate models (strategic tactics) to match their goals for national, regional and global growth. The structure used for the cases includes in-class presentations of every case, alongside extensive questioning from the educator to not only investigate the logic of the analysis and strategy proposed in the presentation for each business, but to also nudge the class toward an understanding of the more important trends in the development of the beer business and key success factors for companies that operate in the beer industry. The type could be pushed farther to link the consequences of one's assumptions about what drives success in beer sales, alongside their understanding of industry growth trends and drivers, to comprehend model of global struggle in this industry, and forecast anticipated outcomes and strategies for the major beer firms considered in this group of presentations.
Finally, the observations from the beer industry, which is a fairly easy product and industry to comprehend, can be extrapolated to other industries, to see how closely they fit the development of the beer business. Further, lessons can be drawn about how business pressures influence time of entry and mode of entry, the four key components of a global expansion strategy: merchandise alternative for expansion, market option for geographical expansion.
The Beer Cases (C) Tsingtao Brewery case study solution
PUBLICATION DATE: January 23, 2012 PRODUCT #: W11615-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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(PRODUCT) RED (A), Spanish Version
