This is the final event in the three case series that examines the competitive strategies in a mature industry in the Asia-Pacific region. In April 2003, the 12-month rate reductions that Port of Singapore Authority (PSA) announced in June 2002, will be to upgrade. PSA senior management had to decide whether to extend these discounts for another 12 months or a recovery in prices from 2002 levels. PTP was diligently working to improve their operational capabilities over the years and is no longer a distant second PSA service quality and efficiency. How could the PSA position themselves for the next round of competition? "Hide
by Ming-Jer Chen, Jin Leong Source: Darden School of Business 4 pages. Publication Date: January 22, 2004. Prod. #: UV3905-PDF-ENG