Populations are often too big to be observed inside their entirety. That which we do, in practice, would be to draw a sample in the population, perform our statistical analysis and extrapolate our results to the population. This is an example of statistical inference.
The objective of the case would be to illustrate a simple exercise of inference. The data set, supplied in an Excel file (mwc-data.xls), contains the results of a customer service satisfaction survey, which comprised five questions associated with customers' satisfaction with different aspects of the experience at a hotel. Each question was answered using a 0-5 scale (from 0-poor to 5-excellent).
Pupils are expected to understand how you can interpret the amounts they obtain and to compute confidence limits for the mean fulfillment of the groups of customers separately. A comparable open source spreadsheet program or really basic knowledge of Excel is satisfactory.
The Barcelona Mobile World Congress case study solution
PUBLICATION DATE: May 23, 2014 PRODUCT #: IES350-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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