Atavist, a start-up founded by journalists, publishes enhanced ebook singles as well as the program to create ebooks that are enhanced.
The company is now engaged in publishing and software development, but as funding is raised by them and grow, must decide whether to concentrate on one or the other.
The Atavist Reinventing the Book case study solution
PUBLICATION DATE: June 29, 2012 PRODUCT #: 812177-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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