The co-founder and chief executive officer of The Asylum, a movie production company headquartered in Burbank, California, must choose whether the company needs to explore other paths for growth or change its present business model to enhance profitability. The company has urbanized an exclusive replication strategy to diminish the vagueness of financial achievement in filmmaking - its "mockbuster" business model would be to create B-rated movies that use plotlines like that of major Hollywood films already in production and release them at the exact same time as or simply before the similar Hollywood film.
It can thus make the most of the large advertising and promotion campaigns that big picture production studios employ to market their movies while creating a substantially cheaper (but somewhat similar) movie. To date, these mockbusters all have been lucrative, but changes to property rights regulations and increased litigation cases may come to influence the bottom line. There are there are only three choices going forward: preserving the status quo, focusing more on producing mockbusters or shifting toward entirely original movie creation. What should the firm do to ensure future success?
The Asylum Mocking Their Way Through Hollywood case study solution
PUBLICATION DATE: December 18, 2015 PRODUCT #: W15584-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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