In the month of February 2007, Jonah Nobleza initiated Marina Gana Vida ("MGV") in Davao coastal region in the Philippines, which historically had been the home of several subsistence fishermen living in poverty. MGV sold hatchery -bred fry fish seed stocks, fresh fish and packaged fish products made in its own processing plant. The primary societal target of MGV was to help the poor living in the region through job or company opportunities that some day they could lift their families out of poverty.
Since 2009, MGV was gradually meeting its economical, environmental and societal targets. It supplied direct and indirect employment to frequent poor households. Nobleza confronted conflicting aims as he tried to scale up MGV's creation. Should he replace the girls workers with machines that could create more jars of processed fish products daily? Without a substantial business, he would have trouble establishing his successful business model to people who would be prepared to supply the much-desired funds to MGV. What must he do to balance his philanthropic along with his business targets in a social venture such as MGV?
PUBLICATION DATE: June 21, 2012 PRODUCT #: HKU980-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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