The MIT Sloan Management Review and SAS Institute Inc. conducted a worldwide executive survey that included the interview with over thirty executives and more than 2000 respondents. Their survey concluded with a result that in this advanced era the analytics has become a key factor in value creation of businesses. It has become a challenge for the companies to start utilizing the analytics tools and techniques, whether they have incorporated it completely or are seasoned practitioners. The implications for competition in the industry are considering- in this developmental era, it is essential for the companies to follow the analytics techniques in order to mark success in the industry.
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