This product contains twelve commercials that illustrate the evolution of the American Express card for fifty year period. "Hide
by John A. Quelch Source: Supplement 12 minutes of video. Publication Date: December 1, 2008. Prod. #: 509720-VID-ENG
Home >> Harvard Case Study Analysis Solutions >> The American Express Card: Twelve Ad Clips (Video) DVD
This product contains twelve commercials that illustrate the evolution of the American Express card for fifty year period. "Hide
by John A. Quelch Source: Supplement 12 minutes of video. Publication Date: December 1, 2008. Prod. #: 509720-VID-ENG