Analyzes the reasons for the tension of transnational corporations, focusing on Europe's response to the growing U.S. multinational investment in the 20th century. Initially Europeans rarely felt threatened U.S. investments, but tensions grew over time. After the Second World War, was a major political and cultural storm over the "Coca-colonization" of France. Takes its name from the much-quoted book by Jean-Jacques Servan-Schreiber, published in 1967, which symbolized the mixed feelings of many Europeans to invest U.S.. In other countries, the U.S. management practices caused antagonism.
This case is only available in paper format (HBP do not have the rights to distribute digital content). As a result, a digital copy of an educator if not available through this Web site. "Hide
by Jeffrey J. Jones, Megan Gallagher-Kernstine M Source: Harvard Business School 14 pages. Publication Date: September 19, 2003. Prod. #: 804057-HCB-ENG
Related Case Solutions & Analyses:
The Prediction Lovers Handbook
Balancing Access with Accuracy for Infant HIV Diagnostics in Tanzania (B)
CEMEX Mexico: The Path to Responsible Competitiveness
Oracles Hostile Takeover of PeopleSoft (A)
Caterpillar: Working to Establish One Voice
Howard Shea & Chan Asset Management (A)
Tastee Snax Cookie Company
Note on Starting a Nonprofit Venture
Singapore Management University (SMU)
ASSET RECONSTRUCTION COMPANIES IN INDIA – CHALLENGES AND OPPORTUNITIES
