In the autumn of 2014, the Alibaba Group, an ecommerce business that runs national and international markets and offers Internet-based services from its headquarters in Hangzhou, China, amazed the whole world with its record breaking initial public offering on the New York Stock Exchange. The company's business plan are different from other leading Internet companies such as Amazon and eBay due to its strategies which keeping in view the Chinese market.
The executive team sets the target of reaching, developing its on-line-to-offline business, a market sector estimated to be worth a trillion dollars in the age of the mobile Internet. However, the firm faces stiff competition from Tencent, the other Internet titan in China. How can online and offline activities to boost sales and improve the customer's experience be integrated by Alibaba - And, hence, improve its own bottom line?
The Alibaba Group and Online to Offline (O2O) Sales case study solution
PUBLICATION DATE: July 10, 2015 PRODUCT #: W15286-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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