Several managers seek to utilize existing information in the branding, advertising, and general operations of their company. Managers risk legal obligation unless they use the info in a sense that will avoid violating intellectual property rights or obtain the proper permissions when that information belongs to another entity.
Now, substantial confusion exists regarding when such consents are required and how to avoid infringing others' rights. This installment of Business Law & Ethics Corner provides supervisors with basic advice about the proper utilization of copyright and trademarks, including an overview of the doctrine of fair use as employed in the copyright and trademark contexts.
PUBLICATION DATE: January 15, 2015 PRODUCT #: BH644-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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