Teva Pharmaceutical Industry Harvard Case Solution & Analysis

Teva Pharmaceutical Industry Case Solution

1.Value Chain strategy

Teva Israel’s chain has the larger value system that mainly includes the upstream (suppliers) or downstream (Distribution channels) or both. Manager at Teva industry are promoted to see each activity by Teva pharmaceuticals’ industry value chain.

There are two main generic value chain strategy as per defined by the chain model; these are:

3.1 Primary Activities

This type of value chain strategy includes the five main categories:

Inbound logistics

The inbound coordination’s are related with supporting, storing and scattering the contributions of the items. It can incorporate the dealing with the product lodging of a material just as the related client data identified with these items.

Operations

Operations are the activities that assist the association with changing crude material into completed items.

Outbound logistics

The outbound logistics of Teva Israel deals with the activities that are required for the final finishing of the products, to channel the partners and buyers. This is a very important value chain activity as it requires the buyer’s power to buy the products through different suppliers. The outbound logistics includes the scheduling and processing of retailing orders in different distribution network.

Marketing and sales

This includes the marketing of a product through which the buyers are attracted to buy the associated products. The marketing strategies include: promotions, pamphlets and advertising of the product.

Services

Teva Ltd also provides after sale services, such as: warranty card and post maintenance of a product after its usage. They also provide pre and post training of a product, installation services and part supplies.

3.2 Support activities

Support activities of a supply chain are the most leading activities, as they support the primary activities. Support activities are classified into four road categories, which are:

Infrastructure of firm

The firm foundation for Teva Ltd. incorporates the diverse supporting activities,such as: quality and the executives of an item, lawful assistance and its bookkeeping and monetary arrangements.

The firm’s foundation upholds the whole value chain of the business, for instance: the finance and planning of Teva are overseen at corporate level; whereas, the finance and distinctive lawful assistance are overseen at the specialty unit level.

Human Resource Management

The HRM of any company is one of the important and key factors of any firm. From recruiting to planning and from Training to  selection of any individual; HRM plays an important role in holding the overall environment of an organization.

Development of Technology

As the world is going very fast in increasing the technology of the products. This factor is very important for Teva Ltd. to compete with the existing firms by innovating new ideas and technologies in the healthcare supply chain.

Procurement activities

The procurement activities operated by Teva Ltd consists of the procedures that are required to buy inputs by Teva value chain Ltd. The drivers/suppliers of Teva Ltd supporting the supply chain. The Teva Ltd has been looking forward into developing devoted and honest suppliers, whose business solely depends on the firm. This will create maximum profits for the firm, supporting the supply chain

2.Merge and Acquisition of Teva Ltd

Merger and acquisition refers to the merger of any company and assets.

The merger and acquisition history of Teva drug Ltd, is as follows:(Almor, 2009)

1. Gecko health innovations ( Acq. 2015)
2. Rimsa (Acq. 2015)
3. Actavis generics ( Acq. 2015)
4. Auspex pharmaceutical (Acq. 2014)
5. Labrys biologics(Acq. 2014)
6. Nupane After (Acq. 2014)
7. Mirodose (Acq. 2013)
8. Taiyo Pharmaceutical Industry (Acq. 2013)
9. Cephalon (Acq. 2011)
10. Ratiopharm (Acq. 2010)
11. Barr pharmaceuticals (Acq. 2008)
12. IVAX Corporation (Acq. 2006)
13. Novopharm (Acq. 1980)
14. Plantex (Acq. 1980)
15. Hallen and hanbureys (merged in 1976 to from Teva Ltd)

The merger and acquisition plays a great role in acquiring the company’s overall profit. It is also helpful in decreasing the competitive environment of a company and increasing and providing the higher space for the products, to the buyers. It will help the company in expanding its overall products and to stand firmly in the market. For example, the merger of Teva with Hallen and hanbureys, would help Teva in expanding its product in the market place and to generate greater profits............................

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