As companies develop a strategy that is both affordable and differentiated without being squeezed in the middle? Describes how to Teva, Israel's largest and first multi-national, globally reached its dominant position in the common pharmaceuticals, an industry that has undergone significant changes over the last 20 years. This strategy Teva, to protect themselves from low cost competitors from India and other emerging markets as well as major pharmaceutical companies that are more aggressive tactics in generics. "Hide
by Tarun Khanna, Krishna G. Palepu Source: Video Supplement Published: November 13, 2007. Prod. #: 708806-VID-ENG
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