Looks at the strategic opportunities and potential conflicts facing Teresa Presas after her promotion director of corporate environmental protection. She is preparing a new corporate (global) environmental strategy to Tetra Pak, it's going to present a management group. She circulated a draft strategy for the internal review and the comments received from colleagues in Asia and North America. Based on the feedback Presas have to decide how much it should take regional factors into account in determining the global strategy of the organization, given that the two regions have different views on the important pillars of the Strategy. "Hide
by Ulrich Steger, Catherine A. Ramus, Mope Ogunsulire Source: IMD 11 pages. Publication Date: January 1, 2001. Prod. #: IMD139-PDF-ENG
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