Tesla Motors Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Tesla Motors Case Study Solution

Recommendations

After evaluating all the information with the help of stated facts and figures, along with using different analysis tools and frameworks; the following recommendations have been suggested for Tesla in order to cope up with this situation.(See appendix 1).

The strategy of Tesla Model S is perfect with respect to an increase in the number of potential customers and profits,but, it failed to address the proper functioning of the design. Tesla marketed it as a cost saving product, which savedcost through reduced repairs and oil pricing. BMW Yielded the same features, butwas recognized as a luxurious product. In addition to this, it is the strategy for own selling stores along with salariedsalesperson, which is inappropriate.(Steen, 2015).

Marketing Strategy

It is recommended that electric cars should be marketed as a luxurious brand initially in order to compete effectively with BMW and Farrier. Both the products have identical features,therefore, they should be evaluated on equal basis. In addition to this, they should create brand awareness through mass marketing, in order to capture a number of customers.

Distributing Strategy

It is suggested that Tesla should change its selling strategy. Distributingand selling through its own channels and stores is perfect and effective. But, the salaries salesperson would not generate enough sales, which could be generated easily. Thus, in order to develop competitive strength among salesperson; it is necessarythat they should be valued on their performance and should be incorporated with commissioned salaries based on number of units sold. It will boost the sales and profitability.

Expand Consumer Base

In order to boost its sales, it is recommendedthat company should expand its consumer base by approaching emerging markets, such as: China and Asia. Furthermore, this could be done through investing more in research and development in order to keep its product up-to-date and well-established. Extensive market research will help to approach appropriateemerging markets.

Conclusion

It is concluded that Teslaachieved a highest consumer rating and was awarded of coveted Car in the year 2012, just when its second Model car was manufactured. In 2013, Tesla’s new Model S outsold GM and Nissan Electric Car In the US. In addition to this, Tesla had announced its upcoming new Model X. The market capital of Model S car was approximately a quarter of BMW sales. Elon Musk believed that the Tesla strategy is perfect and could yield an increased profit in the next tires. Furthermore, the EV car manufacturing companies faced two broad problems, which included relevant consideration about new technology and rage anxiety. The designing of Tesla was in-house, along with a cost of $0.5 billion. The battery was an improved version of Roadster and the Roadster powertrain was used as an evolved version. It is suggested that Tesla should change its selling strategy; the salaried salesperson would not generate enough increased sales, which could be evaluated on the performance. In order to boost its sales, it is recommended that company should expand its consumer base by approaching rapidly emerging markets, such as China and Asia..............................

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