The CEO of Telsa Motors, Elon Musk was identifying a way to enter in the Chinese market,
Within a year, Tesla had exited Singapore after disappointing results only six months after entering that promising market. There were several questions the company would have to answer so as to formulate an appropriate entrance strategy for China.
First, could the business learn from its experiences in Singapore and the United States and use this learning to China? Was it the appropriate time to enter the Chinese market? There were several questions that the organization would have to reply so as to formulate an appropriate entrance strategy for China.
Tesla Internationalization from Singapore to China case solution
PUBLICATION DATE: August 10, 2015 PRODUCT #: W15349-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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