It requires the multinational corporations to formulate the strategies that based on local adaptation and global integration, according to each country, as they are entering into developing markets. This can help in encountering the challenge of every different market. In March 2014, an agreement of starting a joint venture (JV) in Indian retail was signed between the world third largest supermarket group, Tesco PLC (Tesco) headquartered in London, and the leading retail division in India of Tata Group, Trent Hypermarkets. According to the share of capital, Tesco would invest £85 million that is $110 million. The management of the company found with three major issues as it gets down to the basic of starting the JV that included how Tesco could ensure the sustainability of its worldwide first multi-brand retailer advantage to make this investment? How the company could transform its existing business model to meet the requirements of this new market? What are the ways to avoid any potential failure as it suffered in April 2013 in the U.S. market?
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