In March 2007, members of TerraPass (TRP), a non-profit carbon offset provider, headquartered in San Francisco, decided to take a 30-minute break with a conference room where they were meeting. Tom Arnold, CEO, and Alicia Seiger, vice president of business development, is still deep in conversation about how to deal with a critical article just published in BusinessWeek, respected journal with a million readers. Leaders were concerned that the article might jeopardize series TerraPass in funding, which is currently underway. They are also concerned about the impact of negative information may have on the strategic partnership with Ford Motor Company, and Expedia.com, as well as the reputation that the launch had worked so hard to build with our clients. Given the stakes involved, it seemed critical to TerraPass in response to an article in a few hours. However, Arnold and Seiger not yet settle on a strategy. The clock is ticking stored, how they were discussing what to do. "Hide
by Bethany Coates, Chuck Holloway Source: Stanford Graduate School of Business 16 pages. Publication Date: January 30, 2009. Prod. #: E311-PDF-ENG
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