Finance Director environmentally oriented company that makes all-natural plant fertilizer considering introducing two new fertilizer plant products. The company aims to be the ultimate eco-capitalist corporation and utilizes an environmentally friendly production process and packaging waste containers, such as recycled pop bottles. Students must complete the following tasks for this case: 1) marketing analysis, 2) the amount of corporate activity, 3) consumer analysis, 4) competitor analysis, 5), the statement of cash flows and interpretation, 6), the ratio calculations and analysis, 7) differential analysis for each alternative, and 8) of the income statement and balance sheet projections and interpretations.
This is part of a set of cases Ivey and technical notes written for the introductory-level courses. "Hide
by Elizabeth M. Grasby, Andrew Smith Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: March 11, 2008. Prod. #: 907B08-PDF-ENG
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