IMD-3-2263 © 2011
Read, Stuart; Lepoutre, Jan ; Margery, Philippe
His concept was a business constructed on waste - worm waste to be specific. Ultimately, he dropped out of Princeton to pursue his dream of removing waste and the business broadened into upcycling, making items from waste that would have otherwise been sent out to garbage dumps. The business went on to move into sponsored waste, where business would pay TerraCycle to set up collection websites, or brigades as TerraCycle called them, for utilized product packaging associated with their items such as beverage pouches, yogurt containers and cookie wrappers.
The very first 3 cases each end at a vital choice point that will press individuals to believe difficult about: 1) The function of resources (financial investment and non-cash resources) in brand-new endeavor production; 2) The tradeoffs of ownership and control; 3) Building collaborations with customers, multinationals and federal government. In the last and 4th case, we discover Tom holding strong to TerraCycle's core-- removing waste-- however starting to question whether TerraCycle has the best company design to move it securely into the successful zone. Individuals will be challenged to think about the tactical options dealing with the business and exactly what alternatives lie ahead.
TerraCycle (B) A Million Tradeoffs case study solution
Subjects: Entrepreneurship; Effectuation; Strategy; Sustainability Settings: USA ; Waste Management ; USD16 million ; 2001-2011
