In the April of 2009, the founder along with owner of Terra Bite Lounge was taking into consideration opening another location. The Terra Bite Lounge was a Kirkland, Washington café with no prices and voluntary payment. The owner believed that Terra Bite was a demonstration of a high amount of trust and truthfulness, between the customer and himself. There were several concerns in deciding to open a brand new location to evaluate,. Where should the new place be? The present place was in an affluent suburb but the owner considered that several types of neighbourhoods would be open.
What kinds of consumer individuality would best be suited towards this model of trusting that payment would be made? Is there something that could be added to the current model to make Terra Bite more successful? He was cautious to consider those changes or inclusions that were not inconsistent with the current societal trust part of the first Terra Bite model.
Terra Bite Lounge Pay What You Want Cafe case study solution
PUBLICATION DATE: June 08, 2009 PRODUCT #: 909A13-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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