In December 2008, Gianluigi Nova, CEO of Tenova SpA, technologies and equipment for the metal and mining industry, had to choose between two options. The first was to continue to grow in the company's core business: equipment for steel production. The second option offers a growth in related, but almost new business for Tenova: equipment for the mining, mineral processing and metallurgy. They only had a small presence in this market. However, Nova, to cope with the global economic crisis, the destructive impact of each area of ​​metallurgy and mining. New had to decide which option provides the best opportunity to grow in the worst economic crisis since 1929. "Hide
by Gary P. Pisano, Elena Corsi, Elisa Farri Source: Harvard Business School 33 pages. Publication Date: August 5, 2009. Prod. #: 610021-PDF-ENG
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