Tennant, a leading manufacturer of floor cleaning, should define the business model to use for its new chemical technology without purification. In 2005, Tennant Company has developed innovative, environmentally friendly cleaning technology with the potential to revolutionize the treatment. Historically, Tennant was the producer of floor and carpet washing machines for industrial and commercial markets. Over time, it became clear that the technology was far beyond the applications markets Tennant core. In mid 2009, the company has created a new company to develop the promise of technology. In 2010, this company was a wholly owned and operated manager Tennant Tennant. The case examines the General Director and the new head of the company must make the best structure and the position of the company to success. "Hide
by Lynda M. Applegate, Toby Stewart, James Weber Source: Harvard Business School 26 pages. Publication Date: June 7, 2010. Prod. #: 810139-PDF-ENG
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