An internet walled garden, China, has offered opportunities to its house-bred companies to flourish. These local internet organizations, which earned their introductory success largely in meeting the requirements of the nation's demanding web users by cloning their Western counterparts, are insulated from the rest of the virtual world. Amid these local internet companies, Tencent is the most successful one.
Its 845 million active user accounts have extensive penetration to the 538 million web users and 1.05 billion mobile users. Tencent has its eyes on the world, after reaching sustainable success in the net marketplace in China. But as a business nurtured by the walled-garden surroundings, how can it make its way beyond its own comfort area? What will it require to offer to the world-wide marketplace, with its pockets of look-alike internet services, that the remainder of the planet is not deprived of? Will Tencent be able to globalize?
TENCENT EXPANDING FROM CHINA TO THE WORLD case study solution
PUBLICATION DATE: June 21, 2013 PRODUCT #: HK1009-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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