IMD-3-2274 © 2011
Wade, Michael; Fang, Yulin
The case supplies a history and description of the Chinese Internet business, Tencent-- one of the biggest Internet business in the world. It is not a choice case; there is no choice point and no case lead character. The case explains Tencent's intriguing method to development in which the business takes well established items and services, often from within China and often from overseas, and adjusts them to the regional market.
The case does not pass judgment on this problem, however supplies a well balanced account of the pros and cons of this company design. Knowing goals: The case opens a window to the world of Chinese Internet business. The case can be utilized as a research in digital principles.
Tencent Copying To Success case study solution
Subjects: Innovation; Imitation; China; Internet
Settings: China ; Internet ; 10,000 employees ; 2011
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