In December 2003, Paolo Rocca, Chairman and CEO of Tenaris SA, can look back on a critical first year for the company. Much has been achieved since the formation of the world's leading supplier of seamless steel tubes and related services in December 2002, through an exchange of shares and American depositary receipts of three separately listed companies trumpet - Siderca in Argentina, Tamsa in Mexico and Dalmine in Italy - the shares of the new company. The new company had eight different production facilities are located in North and South America, Europe and Asia, and distribution and sales centers in more than 20 countries. It had annual sales of $ 3.1 billion in oil and gas, energy and engineering industries, the market-leading 19% share of the global level of seamless oil country tubular goods (sold in the oil and gas industry), with a particularly strong market shares in number of national markets for OCTG, where it was produced locally. Despite these achievements, Tenaris faces challenges ahead, as he sought to transform itself strategically and organizationally. Faced with a mature market of seamless steel pipes, Rocca looked at further geographical expansion and movement in the provision of services to support growth and strengthen its position in the market. Both of these will require new skills and new ways of governance, especially on the human resources side. Based on the legal union turn Tenaris "14 500 employees from eight companies in one centralized legacy aligned, single operation is also one of the key management problem, as the company aims to realize the potential benefits of the new complex organizational structure. Additionally, the new organization is to provide significant savings on consolidation. What to expect from Rocca themselves and their managers in the face of these changes, how would they have to operate in different ways in a single global organization? "Hide
by John Roberts, Charlie Catalano Source: Stanford Graduate School of Business 37 pages. Publication Date: June 29, 2004. Prod. #: IB60-PDF-ENG