With a serious breach in the networks television industry, to seek new sources of revenue, implemented cost-cutting measures and a strategy for ways to monetize online access to content. Programming changes, new advertising strategies, and transactions through online distribution platform provided as a means to capture the value of online video consumption. "Hide
by Stephen P. Bradley, Nancy Bartlett, 35 pages. Publication Date: April 8, 2010. Prod. #: 710476-PDF-ENG
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