Family Barclay, the new owners (in July 2004), Telegraph Media Group, London, UK, purchased a large British newspaper brand, but an organization that has lost its customer focus, and at the time of the events described in the case series (2006-2008) , the company in the industry are facing the tectonic plates shifted by digitization, online, 24x7 news and information cycle, the advent of citizen journalism, fundamentally changing reader and advertiser behavior and preferences, and precipitated the centuries-old print media business models. (All this at no extra pain in 2008, the global economic downturn and, as a consequence of the fall in advertising revenue.) While "change" was not new to the group Telegraph (he has seen a lot since the Daily Telegraph was first published in 1855), Barclay family and the new leadership of the telegraph and the management team saw a great business at the transition to the change is urgently needed. (A) case, the first of a five-part series, describes the case of business and leadership changes in response to the 150-plus-year history of the telegraph. "Hide
by Anirudh Dhebar Source: Babson College 18 pages. Publication Date: August 7, 2009. Prod. #: BAB147-PDF-ENG
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