Tele health Application Implementation In Public And Private Hospitals Of Thailand Case Study Solution
It could be measured by analyzing the cost saving of both the patient and specialist before and after implementation of Tele health. Key performance indicator, customer’s satisfaction weather increased or decreased(Kruse, 2017). Would it decrease the no-show cost? Analyzing the health care quality before and after implementation. The cost of Tele health visit is high or low than on-site visit. Whether the innovation goals have been met and is it operating as expected. It could be measured by the overall revenue generated by specialists as they would not have to pay for telephone calls and no-show cost. Would it increase the efficiency, retain and attract more customers?
Cost and Benefits of Tele health App
The cost and its benefits of launching the tele health service are discussed below:
Innovative Technology:
Tele health innovation would require various interface devices such as computers, laptops, iPad etc. that comprise of higher capacity utilization hardware and software in order to interact with the patients. In rural areas, hospitals are available so far and the patients have to travel long distance to reach the hospitals. By using the tele health innovative technology, patients would able to consult the doctors about their illness and get quick remedy at their homes without travelling.
Advertising and Promotion Cost:
A new technology wouldn’t be successful without advertising and promotion. Different advertising and promotion activities would be require in launching the tele health innovation such as providing ads in newspapers, official websites and so on. Advertising attract the customers and provide awareness to them about the different services that hospital would offer through the tele health.
Employee Expenses:
Different professional consultants would require who offer online services to their patients and clients. Hiring the qualified professional would require attractive benefits, salaries and wages etc. by hiring the qualified doctors, hospitals would enable to offer quality services and to satisfy its patients which ultimately effect the reputation of the hospital. For providing the quality services hospital may charge higher fees to its patients.
Cost of Managing Websites:
In order to launch the tele health service different costs would be require such as cost of managing websites, create official account and different legal costs such as license etc. in order to provide the services to its client without any drawback. It would provide benefits to the hospitals in gaining the clients trusts and managing its reputation.
Research Expenses:
Before launching the innovative technology, high research and development cost would be required in order to understand the preference and perception of the target market, the chances of failure and success and different market trends. Research cost would help the hospitals in order to satisfy its clients and different strategies to make its innovation successful.
Measuring Project Success
The efficiency of the services provided through Tele health app would be measured by the number of patients treated each day. The number of remote appointments with the doctor each day, specific peak hours in which customers ask for appointment etc. All the date related to the customer’s personal information and medical history would be stored in data base. Whenever the customer will follow up the specialist, specialist would have his previous medical history. The customer’s follow up appointment would measure the retention and satisfaction of the customer. The key performance indicator of Tele health app is customer’s satisfaction and it could be measured through the feedback and ratings provided by them(Reed V. Tuck son, 2017). The measurements would have done by the website manager and analysts as they would have the data required for evaluation. The data related to customer’s personal information and medical condition would be kept confidential and would be used by analysts to evaluate the success of the project. The measurement would not be overly cost as there would not be paper work and all the data would be available in soft copy. So, it would be easy for analysts to use data effectively and efficiently.
Implementation
SWOT and PEST analysis has been done to evaluate the external and internal impact of the implementation of Tele health app.
SWOT Analysis:
SWOT analysis is a strategic planning technique which would help the organization in order to identify its strengths, weaknesses, opportunities and threats in comparison to the other organization. SWOT analysis is conducted to identify the strength, weaknesses, opportunities and threats of tele health services in Thailand.(Sammut-Bonnici & Galea, 2015).
Note: See appendix-1: SWOT Analysis
Strengths:
Tele health services reduces the time as well as cost of the doctor and patients.it allows the patients to quickly diagnosed of their diseases and get the advice of the doctor about the prescribed medication without leaving the comfort of their homes. It allows the patients to virtually audio and video chat with the doctors and discuss their health issues and show thing such as rashes etc. rather than visit to the clinics and hospitals. It allows the doctors to more control on health issues. Tele health improves the patients care, clinical effectiveness, patient’s safety, patient experience. Tele health is considered to access easily at any interface device and the patients get 24/7 healthcare services. It would also improves the revenue of hospital.
Weaknesses:
Lack of awareness in the patients about the tele health in Thailand. In order to consult the doctors, availability of the interface devices is considered to be essential which is considered to be the major weakness. As most of the patients are located in the rural areas so the availability of the interface devices and the internet pose a weakness of the tele health services as most of the patients wouldn’t prefer to use the tele health services. Another weakness of the tele health is the consumer perception about the app, as most of the patients perceive that they wouldn’t get the efficient or quality services by using the Tele health services in comparison to personally visit the doctor………………
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