The founder and chief executive officer (CEO) of Teksavvy Solutions Inc. has achieved revenues of $18 million in just more than 10 years as an Internet service provider (ISP) across Canada but he must decide whether to distribute his service via cable carriers, telecom carriers or both, or even incorporate ahead into laying fiber-optic cable in homes and businesses himself.
If he invests in "last mile" connections to homes, he will need a great deal more funds and he'll desire a strong uptake by the new customers, most of whom would be located in smaller cities and towns. The added investment for this option would require him to look at bringing in a venture capital company for major investment but he would have to sell it some equity and dwell under its covenants and guidance until the enterprise funder would be bought out by some sort of liquidity event.
Teksavvy Solutions Incorporated case study solution
PUBLICATION DATE: December 13, 2010 PRODUCT #: 910A28-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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