Considers a good example of "technological innovation" - the development of new technologies in the pursuit of future business opportunities. In this case, the efforts of pioneers led to the birth of modern industry, the production of VCRs for the mass consumer market. Authors compare the actions of six companies that were pioneers in the development of this technology, two in the United States and four in Japan. three firms, all Japanese, appeared in the late 1970s as the winners in the development of this new industry. Nevertheless, this is not a case where international differences in "competitiveness" were crucial. The real success story lies in the management practices of the three pioneers, who just happened to be Japanese. "Hide
by Richard S. Rosenbloom, Michael A. Cusumano Source: California Management Review 26 pages. Publication Date: July 1, 1987. Prod. #: CMR015-PDF-ENG
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