The Director of Systems at Walt Disney Animation Studios, Jonathan Geibel, knew that his Studio had a creative culture to uplift the studio as he walked through his group workspace. Walt Disney Animation Studios in over three-quarters of a century marked a significant revenue and growth by creating over 53 feature animated films that starts from Snow White and the Seven Dwarves in 1937 through to the Frozen, launched at the end of 2013 and awarded the Oscar® in March 2014 for Best Animated Feature, the Academy Award® in that category for Disney Animation. Frozen marked the record breaking profit all over the world at the end of March 2014.
During the 90 years operations of the studio, there was a time when Walt Disney lacked the innovation because of inaccessibility across departments. Although the high-tech computer animation and unique storytelling work were cross-disciplinary and dynamic than ever. Ron Johnson, one of the membershired by Geibel for his team, and Geibel evaluates the current scenario of the firm to expedite the innovation and growth process of Disney Animation. Both of them had brought various changes in the physical space and work structure in order to increase the technical competency of the team that was needed to develop the attractive animated films that could engage the viewers. Now they had to examine the outcomes of the changes they brought and what were the more changes needed to incorporate.