Shaheen Mistri, establisher of the nonprofit Teach For India (TFI), in the year 2008was combating with implementing and adapting the business and recruitment models of the triumphant U.S.-predicated Teach For America and UK-based Teach First to accomplish the challenges of the education sector in India.
The case scenario provides a bird’s eye-view of the U.S.- and UK-based models, as well as an evaluation of the factors that drove their increase in their respective markets. But, the version of the models to create one that could triumph in the Indian context had not been straightforward. The case describes several ways the challenges in India vary from those in the United States and United Kingdom-namely, the size and magnitude of educational inequity, the motivations of undergraduate students as prospective teacher-volunteers, the part that parents play in making career choices because of their children, and also the dispositions of school officials.
Teach For India Marketing an Idea case study solution
Pupils reading the case will talk about the roles of numerous constituencies. After identifying how crucial constituencies are served by the U.S. and UK models, the students will then brainstorm certain ways that these versions could be fixed for India so Mistri could successfully recruit her system's first cohort of TFI fellows.
PUBLICATION DATE: April 17, 2014 PRODUCT #: KEL813-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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