IMD-3-1994 © 2008
Nie, Winter; Lu, Abraham
This is the 3rd part of the TCL-Thomson Electronics case series. It clarifies business model presently in usage at TCL. Knowing goals: To determine and remove the weak points of the old TCL business model and recommend ingenious business techniques that would make the business lucrative regardless of its complicated competitive circumstance.
TCL-Thomson Electronics (C) New Business Model case study solution
Subjects: Globalization; Television Market; Chinese Companies; Mergers & Acquisitions; Restructure; Business Model; Chinese Firms going Global
Settings: China; Europe; North America ; Television; Multimedia; Electronics ; 2007 sales US$5.6 Billion ; July 2006-2008
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