Chinese home electronics manufacturer TCL has identified the need for internationalization. However, because of the global consumer electronics industry is a rapidly changing industry and the key to success lies in the innovative product, TCL must now assess their strategy innovation to remain competitive. Traditionally, product development TCL strategy focused on modular innovation. Looking for a different product innovation strategies implemented by global industry leaders such as Samsung and Sony, TCL is able to assess the difference between modular innovation and architectural innovation strategies and assess the risks. "Hide
by Ali Farhoomand, Markus Schuetz, Minyi Huang Source: University of Hong Kong, 22 pages. Publication Date: June 21, 2010. Prod. #: HKU899-PDF-ENG
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