Chinese house electronic devices maker TCL has actually recognized having to internationalize. Due to the fact that the international house electronic devices market is a quickly altering market and the secret to success lies in product innovation, TCL has to now examine its innovation methods to continue to be competitive.
Generally, TCL's product advancement method has actually concentrated on modular innovation. By taking a look at the various product innovation methods pursued by such worldwide market leaders as Samsung and Sony, TCL has a chance to assess the distinctions in between modular innovation and architectural innovation techniques and evaluate the dangers included.
TCL Seeking the Road to Product Innovation case study solution
PUBLICATION DATE: June 21, 2010 PRODUCT #: HKU899-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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