The ''Taxi For Sure: Technological Innovation in the Radio Cab Industry'' and ''The Radio Cab Industry (August 2014)'' instances present an example of the services sector arguably experiencing disruption owing to technological innovations. This case is set in the radio taxis sector in a developing nation (India). Introduced in India in 2000, the theory of radio taxis took off only around 2006-2007 when Meru Cabs entered the sector.
Since that time, the sector has evolved quickly with several startups entering the market owing to its huge potential for growth. The tactical and operational decisions made by these businesses play a leading part in determining their future as they vie for the same group of consumers and drivers in somewhat similar cities across India (with some companies planning foreign expansion). There are two key operating models followed by companies in the radio cab business - the ''owner operator version'' as well as the ''aggregator model''. The cases research the benefits and consequences of selecting either of both versions in addition to activate a discussion on adoption of a "hybrid model".
TaxiForSure Technical Innovation in The Radio Cab Industry case study solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: May 01, 2015 PRODUCT #: IMB507-PDF-ENG
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